Glass Identity Package

Glass by Tammy Rae is a business that creates glass-blown beads and other jewels for jewelry.
The purpose of the logo is to tie together the nature of the business along with the target market. Glass' market has a strong feminine appeal between the ages of 20 - 50 with a higher level of income.
To accomplish this task, I used the idea of a king's signet ring to imply that each glass jewel was approved by royalty itself. The ring of circles resembles a pearl necklace both incorporating the beaded nature of Tammy's business along with the feeling of luxury. The script text helps as well, though the broader strokes and rounded ends give it a modern feel so that it doesn't appear antique.